Tuesday, October 16, 2007

Blu-Ray Emphasizes High-Definition

For the past couple of weeks, we've noticed a change to Blu-Ray TV commercials (including their recent TV commercials for the Surf's Up movie) and print ads (such as the posters you may see at your local Blockbuster store)....

Nowadays, the term "High Def" and/or "High Definition" is included.

It seems like a lot of consumers still don't really know what Blu-Ray is (even the normally understocked local Blockbuster store seems to have a relatively large Blu-Ray inventory...there's just not a lot of folks using it yet), and putting the terms "High Def" or "High Definition" with it let folks know what it is.

For as long as we recall, ever since Year 2005's CES show, we've always thought that HD-DVD would become the more popular choice among the masses.

Why???

Simply because of the "HD" with the DVD.

3 comments:

Anonymous said...

Yeah,...just noticed that on the TV as well!

Actually, I didn't know what Blu-Ray was until I saw Blu-Ray DVDs in store.

At first, I just thought it was just a marketing term that meant the DVD with extra features.

However, I immediately knew what HD-DVD is cause of the HD...like HDTV.

Anonymous said...

Very true

Greg T. said...

Yep, I think that HD-DVDs will be more popular.

Besides the name recognition, there's also better movies out on HD-DVD (at least a lot of the ones I like).